This lets potential clients know that they are subject to change based on their particular project scope. Always include “starting at” in front of your package rates. On a website, you may have a “book now” button while in a media kit, you may list your email address.ģ. For instance, many designers require a non-refundable payment of 50% down to hold your spot and 50% down upon the completion of the project.Ĭ. The pricing of the package with a mention of your preferred installment plan. YELLOW MOOD BOARD PDFExamples may include an intro call, brand strategy, mood board, color palette, supporting brand fonts, the number of brand concepts being presented, the number of allotted revisions, and a PDF of brand guidelines.ī. If you choose to go the package route, your package options should clearly list the following:Ī. For instance, we’ve done upwards of 100 branding packages, so it’s easy to know what to expect. Package rates work well when you’re repeatedly offering the same service and can determine the average amount of time it takes. The easier you make it for a new client to book you, the more in-demand you’ll be. Create packages based on your most popular services. Instead of worrying about which is the best fit, I use a mix of both because they serve very different purposes (more on that later). This isn’t an all or-nothing-proposition. New designers tend to get really caught up on this, thinking they need to choose one or the other. Pricing is usually broken into two categories, flat versus hourly. While my journey to figuring out what to charge has evolved over time, I eventually landed on charging flat package rates for my studio’s most popular services, like branding, while using a hourly studio rate of $100.00 for projects that are smaller add-ons. Many years later when I founded my design studio, Branch, in 2013, I had to get really clear about pricing - design was now a full-time job – and I had office rent, taxes, employees to pay and oh yeah…there needed to be enough left over at the end of each month to pay myself! Making any amount of money from something I enjoyed doing so much was exciting enough. I was still growing as a new designer while learning my way around the Adobe Creative Suite so charging top dollar wasn’t even an option. Because I was working a retail job and had a paid internship, my basics expenses were covered. When I first started taking on paid design projects in 2006, I was still in college. YELLOW MOOD BOARD TRIALFinding that happy balance definitely takes some trial and error and it’s not a one-size-fits-all proposition. On the other hand, if you charge too much, you may price yourself out of the market. And, let’s get honest here - if you charge too little, you won’t be able to keep the lights on. Pricing is difficult because there are so many factors that come into play. Being a self-employed designer comes with plenty of juicy perks but as with everything good in life, there are plenty of trickier areas, too, most notably determining what to charge for your services.
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